August 31, 2012 3

Estée Lauder Pure Color Violet Underground Fall 2012 – Part 1

Category: Make Up, Product Write-Up




One of the most anticipated collection this Fall, Estée Lauder Pure Color Violet Underground takes glam rock to a new dimension with a fantastical aesthetic revolution of deep, vibrant violet and fuchsia tones.

We created a dramatic fashion look with a touch of fantasy. Inspired by glam rock, women can play dress up with color and become a character that encompasses mystery, opulence, sex and confidence. It can transform her world.” – Tom Pecheux, Creative Makeup Director


Pure Color Quick-Thick EyeLiner in Punker BlackS$36

For someone who prefers pencil eyeliners, this felt-tip marker-style product is a breeze to apply. It goes on really light but opacity can be built up for intensity. It’s smudge-free but not exactly water-proof. It also demonstrates precise application such as feather-light strokes, as seen on the runways for Anthony Vaccarello A/W Collection




Pure Color Velvet Lipstick in Violet CrushS$38

The ever daunting fuchsia don’t really sit well with my skin tone, but Violet Crush has flattering purple undertones for wear-ability. I prefer to wear it sheer, and adds a pop of color to perk up my complexion. The lipsticks in this collection give a matte finish, non-drying and ultra creamy.

Pure Color Velvet Lipstick in Black CassisS$38

A deep wine shade; a trend brought forth at this year’s Met Gala.



Pure Color Color Gloss in Rebellious VioletS$36

Pure Color Color Gloss in Chaotic CurrantS$36

Accompanying pieces to add a crystal dimension with an intense burst of color.


Comparison with RMK Gloss Lips N in EX-02 Deep Red


The Pure Color Violet Underground Collection will be available from 1st September for a limited time at: TANGS Orchard, Isetan Scotts and Takashimaya.

Estée Lauder Pure Color Violet Underground Fall 2012 – Part 2

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Lip Swatches feat. CLARINS & HOURGLASS
RMK - Dusty Bright Colors (Part 1)
Introducing Prevage® Anti-Aging + Intensive Repair Daily Serum + GIVEAWAY

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3 Responses to “Estée Lauder Pure Color Violet Underground Fall 2012 – Part 1”

  1. Jacqueline says:

    I drooled all over my iPad, I’m not usually attracted to glosses but Rebellious Violet looks complex and sexy. I’m dying to see yr Violet Underground swatches. I just talked myself out of buying it but but I can’t help wanting it.

  2. Lorraine says:

    Finally the collection is here!!! Keep asking the sales rep when but they have no idea at all! I want the palette and rebellious violet!

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