Brand Profile // Albion – Singapore Launch

Albion has been actively in its research and product development since the brand’s emergence in the competitive Japanese market in 1956. Derived from the Latin word “albus,” as well as the chalk cliffs of S. England, Albion remains committed in creating products to make skin translucent and supple.

Besides having its own agricultural farm and laboratory in the Shirakami Mountain Range, Albion also sources special ingredients from all over the world:
※ Truffle from Italy – blocks production of melanin in the skin
※ Edelweiss from Switzerland – “noble and white” in German; ability to absorb UV lights and destroys free radicals
※ Elder Flower from Switzerland – anti-inflammatory properties
※ Manuka Honey from Australia – creates moisture to accelerate new skin growth, speeding up the healing process
※ Golden Jojoba Oil from Peru – promotes balanced oil production

Albion introduces a 4-Step daily regimen for easy maintenance with optimized results.

※ Improves and re-conditions problematic skin; promotes skin metabolism

▶ Skin Conditioner Essential – S$82 (165ml); S$140 (330ml)
▶ Skin Conditioner Essential Paper Mask – S$50 for 8 sheets
▶ Skin Conditioner Essential Facial Soap – S$63

EXAGE – a three-pronged approach that encourages moisture to be retained and continously circulate, leading to “self-moisturizing skin“. Like water that wells up like a spring, skin is instantly immaculate and moisturized.




▶ EXAGE Moist Cleansing Oil – S$50
▶ EXAGE Emollient Cleansing Cream – S$50
▶ EXAGE Pure Mild Wash – S$41
▶ EXAGE Moist Crystal Milk I – S$82 (fresh, dewy texture)
▶ EXAGE Moist Crystal Milk II – S$82 (full-bodied texture)
▶ EXAGE Moist Crystal Milk III – S$82 (rich, full bodied texture)
▶ EXAGE Moist Active Lotion I – S$82 (for oily to normal skin)
▶ EXAGE Moist Active Lotion II – S$82 (for normal to dry skin)
▶ EXAGE Serum Birth – S$82
▶ EXAGE Cellular Force Cream – S$99
▶ EXAGE Skin Chance – S$82
▶ EXAGE Moist Serum Mist – S$50
▶ EXAGE Alive Full Massage – S$82

EXAGE WHITE – takes on the same three-pronged approach as the EXAGE range, but enhanced with brightening ingredients

▶ EXAGE Bright Cleansing Oil – S$50
▶ EXAGE Conditioning Cleansing Milk – S$50
▶ EXAGE Clear Lucent Wash – S$41
▶ EXAGE WHITE White Milk I – S$82
▶ EXAGE WHITE White Milk II – S$82
▶ EXAGE WHITE White Milk III – S$82
▶ EXAGE WHITE White Clearness Lotion I – S$82 (for oily to normal skin)
▶ EXAGE WHITE White Clearness Lotion II – S$82 (for normal to dry skin)
▶ EXAGE WHITE White Splendid Serum – S$82
▶ EXAGE WHITE White Cellular Cream – S$99
(intensively supplies Vitamin C to deeper skin layers)
▶ EXAGE WHITE Whitening C Charger – S$99
▶ EXAGE WHITE Whitening Spots – S$82
▶ EXAGE Sebum Control Plus – S$58
(tightens pores while thoroughly removing excess sebum and blackheads)
▶ EXAGE WHITE Whitening Serum Mist – S$50

EXCIA AL – energy replacement for skin cells is incorporated to enable skin to reliably accept and react with great sensitivity to factors that affect beauty (hormones, active ingredients etc). When highly functional cells are created, skin tissue as a whole is revitalized.


▶ EXCIA Circulating Cleansing Cream – S$99
▶ EXCIA Circulating Milky Foam – S$90
▶ EXCIA Renewing Rich Milk – S$197 (for oily to normal skin)
▶ EXCIA Renewing Extra Rich Milk – S$197 (for normal – extra dry skin)
▶ EXCIA Renewing Lotion – S$197
▶ EXCIA Eternal Brilliant Cream – S$328
▶ EXCIA Future Promise – S$328 – 3 bottles
▶ EXCIA Overfull Mask – S$197
▶ EXCIA Repair Eye Cream – S$246

EXCIA WHITE – further heightens the EXCIA AL range with a dual approach to achieve crystal clear and translucent radiance

▶ EXCIA WHITE Clear Softening Cleansing Oil – S$99
▶ EXCIA Circulating Watery Cleansing Cream – S$99
▶ EXCIA Circulating Essence Foam – S$90
▶ EXCIA Whitening Rich Milk – S$197 (for oily to normal skin)
▶ EXCIA Whitening Extra Rich Milk – S$197 (for normal to extra dry skin)
▶ EXCIA Whitening Lotion – S$197
▶ EXCIA Whitening Crystal Cocktail – S$246
▶ EXCIA Bright Up Peeling – S$99
▶ EXCIA Whitening Immaculate Essence – S$410
▶ EXCIA Whitening Spots MX – S$197

EX-VIE – EX – Excellent/Existence; VIE – Life (in French)
Resuscitates cells that have stopped functioning due to age, enabling cell division and protein synthesis to work smoothly and thereby promoting skin regeneration

▶ EX-VIE Milk – S$197 (120ml); S$295 (200ml)
▶ EX-VIE Lotion – S$197 (120ml); S$295 (200ml)
▶ EX-VIE Serum Synaptic – S$819
▶ EX-VIE The Cream – S$982

BASE MAKEUP

▶ EXAGE Dreamy Chiffon Primer – S$50
▶ EXAGE Dreamy Chiffon Foundation Case – S$17
▶ EXAGE Dreamy Chiffon Foundation (Refill) – S$66 (Available in 5 shades)

▶ EXAGE WHITE Perfect Summer Chiffon Primer – S$50
▶ EXAGE WHITE Perfect Summer Chiffon Foundation Case – S$17
▶ EXAGE WHITE Perfect Summer Chiffon Foundation – S$66 (Available in 5 shades)

SUNLESS

▶ EXAGE Super UV Cut Clear Protection SPF50+ PA++ – S$58
(Shake Type; suitable for oily skin)
▶ EXAGE Super UV Cut Clear Protection SPF30+ PA++ – S$58 (Cream Type)
▶ EXAGE Super UV Cut Protect Essence SPF30+ PA ++ – S$74 (can be used as a serum)
▶ EXAGE Super UV Cut Body Comfort N SPF24 PA+ – S$58
▶ EXAGE Super UV Cut Repair Extract Base SPF50 PA++ – S$99
(imparts a brightening effect)
▶ EXAGE Super UV Cut Total Protection SPF50+ PA +++ – S$66

Soft-Launch Treat: – First 500 customers to make a purchase from 1oth-16th August at the Cosmetics & Fragrance department will receive a deluxe 4-piece Starter Kit, inclusive of the Skin Conditioner Essential!

Albion is tentatively set for a September launch exclusively at Takashimaya. I will also be providing in-depth details of Albion’s dynamic combo – Milk Lotion & Skin Conditioner Essential☆

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Tags: Brand: Albion, Cleansers, Eye Products, Facial Masks, Foundations, Moisturizers, Primers, Serums, Softeners, UV Protectors