July 25, 2012 2

Estée Lauder Pure Color Vivid Shine Collection

Category: Featured Post, Make Up, Product Write-Up




Before we welcome the highly-anticipated launch of the Violet Underground Fall Collection that’s slated to hit counters this September (Yay! my favorite color + my birth month!), Estée Lauder rolls out an assortment of bold shades with hyper metallics that accentuate and entice your features.

Magnified, multi-faceted and magnificent, these Pure Color Gelée Powder Eyeshadows (S$40 each) combines innovation and high-style with a high-performance formula to deliver maximum color impact and dimension.

True Vision™ Technology amplifies color with a glowing metallic finish that envelops lids with high-intensity pigments in one velvety smooth application. Top that with a “tribrid” system of liquid, power & gel all-in-one and. you’ll get exceptional, non-creasing, non-fading color and long-lasting wear that won’t fade.

Cyber Metallic Eyeshadows – Permanent Shades

Vivid Shine & Cyber Metallic Eyeshadows – Limited Edition

Vivid Shine Finish – 6 limited edition shades featuring a unique blend of specially treated glow and metallic pearl duo complex. This luminous finish catches and reflects light, creating the purest levels of multi-dimensional color illumination.

Cyber Metallic Finish – 10 shimmering shades -4 permanent; 6 limited edition- to transform eyes to a hyper-metallic, futuristic look. ▶ [ COMPLETE LISTING ]

Image provided by Estée Lauder Singapore





Pure Color Gelée Powder Eyeshadow in Pop Pistachio
▶ Vivid Shine Finish; Limited Edition – S$40
▶ Hue intensified using MAC Fix+
EOTD: Pop Goes My Pistachio



Pure Color Gelée Powder Eyeshadow in Fire Sapphire
▶ Vivid Shine Finish; Limited Edition – S$40
▶ Hue intensified using MAC Fix+



Pure Color Gelée Powder Eyeshadow in Cyber Gold
▶ Cyber Metallic Finish – S$40
▶ Hue intensified using MAC Fix+


Image provided by Estée Lauder Singapore

Saturated with color, sparkling shine and dimension, Pure Color Vivid Shine Lipsticks (S$38) range from a seductive spectrum of shades from vivid to sublime and are infused with powerful technologies and benefits.

True Vision™ Technology envelopes lips with decadent color, and a sheer, lustrous shine; Amplified Dimensional Pearl Technology is a unique diamond-like pearl cluster consisting of up to eight different shaped and colored pearls that fuse together to reflect a multi-hued, multi-faceted spectrum of color for an amplified, sparkling finish on lips.

Each shade contains silver and gold sparkle pearls which neutralize lips, making them look beautiful on all skin tones for a faceted, sequined shine that sparkles.

Pure Color Vivid Shine Lipstick range boasts of 12 Permanent & 8 Limited Edition Shades
▶ [ COMPLETE LISTING ]



Pure Color Vivid Shine Lipstick in Fireball



Pure Color Vivid Shine Lipstick in Lamé Luminizer
▶ S$38
▶ can be worn alone, or layered to create endless shade possibilities

L’Oreal Paris Color Riche in Magnetic Coral
Shiseido Perfect Rouge Glowing Matte in RD772
Demonstrating its uses by layering over with a high-shine formula and a matte one


Image provided by Estée Lauder Singapore

Conveying confident style and expressive attitude, Pure Color Nail Lacquer (S$26) offers a spectrum of modern shades, textures and finishes with unprecedented color payoff and impact. Provides nails with rich, maximum color and coverage with long term retention, and bendable coating that stretches with the nail for long-term durability.

▶ Limited Edition; S$26
▶ Available in 3 shades – Dressed to Kill, Black Turquoise & Purple Velvet
▶ Coming Soon – Pure Color Nail Lacquer – Beyond Black & Metal Mania Collections


The Pure Color Vivid Shine Collection will be available at all Estée Lauder counters from August 2012. The limited edition shades will only be available at TANGS Orchard, Takashimaya and Isetan Scotts counters.

List of Estée Lauder counters
• BHG Bugis – 63386383
• Isetan Katong – 64470422
• Isetan Scotts – 67350385
• Isetan Tampines – 67819762
• Isetan Serangoon Central – 66344053
• Metro Paragon – 67351472
• Metro City Square – 6509 1023
• Metro Woodlands – 6894 1305
• OG People’s Park – 64382430
• Robinsons Centrepoint – 62352667
• Robinsons Raffles City – 63398691
• Takashimaya – 67351314
• TANGS Orchard – 67335126
• TANGS VivoCity – 62788151
• Sephora

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2 Responses to “Estée Lauder Pure Color Vivid Shine Collection”

  1. Alice says:

    ooo Fire Sapphire is gorgeous! and I like what you show what the Luminizer can do. Am rather curious with that one.

  2. Jacqueline says:

    I am very attracted to Cyber Gold and Fireball.

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