April 16, 2012 7

It’s A Party With Tayaba Jafri // Laura Mercier Launch at Sephora

Category: Events & Launches, Featured Post, Make Up, Product Write-Up




Peek into any makeup artist’s kit and you’ll find several Laura Mercier staples. Items such as their foundation primers, tinted moisturizers, secret camouflage concealers and translucent powders have gained a loyal following among makeup junkies, and have also garnered high praise from beauty editors of established publications.

The Launch Party, held almost a fortnight ago, was graced by Tayaba Jafri, a makeup artist in her own right, and currently serves as the brand’s Director of International Artistry & Promotions. Besides the obligatory makeup demo, she took the time to introduce the key products, which I have taken notes and will be the focus of this post.


Laura Mercier Tinted Moisturizers SPF20S$68
Comprises of 3 variants – the Original, Oil-Free and Illuminating; for Singapore’s climate, Tayaba suggested using the Oil-Free version for that matte finish, and layer with the Illuminating TM on high points of the face to give that radiant glow.

Laura Mercier Secret CamouflageS$46
Undoubtedly the most misapplied product in the world, Tayaba shared that it’s either due to the wrong choice of color or texture – we can use the best coverage but could result in the accentuation of fine lines and wrinkles.

Secret Camouflage is designed to be oil-free to cover blemishes, and offers high coverage that is often used to conceal tattoos for photoshoots. Best utilized with the Secret Camouflage Brush for full control – it is able to pick up and mix the colors for that desired shade for your skin tone, as well as taking away the excess to perfect the canvas without coming off as cakey.

Laura Mercier Secret ConcealerS$38
A more emollient concealer that’s designed for use underneath the eyes, offering the same concentrated coverage.

Laura Mercier Loose Setting PowderS$56
Works best with a Velour Puff that doubles the ability to keep makeup on longer. Tayaba recommends the “Push and Roll” action that pulls pigments from primer, foundation and concealer to each other, and push further into the skin with the powder set on top. The translucent powder produces a soft focus effect with a satin finish.

Laura Mercier Secret Brightening PenS$49
While concealers correct color, the Brightening Pen offers a sheer wash of illumination -used before or under concealers- to brighten the eye area.

Laura Mercier Secret Brightening PowderS$38
Designed to set concealer underneath the eyes to boost effects of the Brightening Pen; an extremely translucent finish that illuminates skin without any element of shimmer.

Laura Mercier Secret FinishS$45
The last step of your makeup routine that rectifies cakey application. Warm the product and pressed over face, it will not break down your makeup but adds a healthy glow that resembles second skin.

Laura Mercier Secret Finish – MattifyingS$45
Works in the same manner as the Secret Finish; takes away shine and oiliness.


Laura Mercier is now available exclusively at Sephora Singapore. There are plans to bring in other skincare, body and bath products but no date has yet to be set.

Price list of other products I’ve made note of:
6 Well Custom CompactS$28
Caviar Stick Eye ColorS$39
Second Skin Cheek ColorS$39
Eye BasicsS$39
Foundation PrimerS$52
Full Blown MascaraS$40
Lip Balm SPF 13/a> – S$31
Lip GlaceS$33
Oil-Free/Moisture Supreme FoundationS$54
Repair CremeS$145
Waterproof MascaraS$36

Flawless Face KitS$105

Related posts:

CLARINS Face Powders - An Overview
Powder Foundations Overview: Becca, Canmake, Clarins and Shiseido
New Beauty Acquisitions

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7 Responses to “It’s A Party With Tayaba Jafri // Laura Mercier Launch at Sephora”

  1. Paige says:

    I really admire you for being so detailed in your posts! Thanks for this! I am interested to try the finishing creams! Keep it up! :D

  2. Jacqueline says:

    Joyce I popped down to Sephora just this Saturday ad bought myself the Caviar stick and the metallic cream shadow. I’m liking them so far. Thanks for the price list and the detailed description of the products. So far I’m very impressed with the brand and would love to try their base products

    • Joyce September says:

      Ah~ You finally made it down! The Black Carat Baked Eye Color is also another sought-after item, hope to get it when I’m free :D

  3. Karen says:

    Hi! Thank You for the price list. Your notes are helpful too!

  4. Kai says:

    Hi! Any idea how much the velour puff is? Thx!

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