Renowned makeup artist Roger Cheng 鄭健國 has revived his beauty line – citta by Roger, 5 years after its initial launch. Having garnered a mass following among makeup junkies and beauty insiders alike, the brand had to be withdrawn from departmental stores due to financial disputes with a Hong Kong investor.
Although saddened by its premature demise, the strong-willed Roger continued to trawl for ideas while traveling around the world with his clients, working on countless photoshoots and publications. This time he took a more aggressive approach with meticulous research and manufacturing, combined with his 30 years of experience in the aesthetics industry.
With the core philosophy that makeup works best on well cared-for skin, last February saw the launch of skin care products focusing on the basics before incorporating a full make-up and skincare line. The formula contains an exclusive patented ingredient Lacobi, said to improve skin renewal on a continuous basis. Other ingredients include Squalane, a natural emollient that forms a barrier to reduce moisture loss; as well as Vitamin E, an antioxidant that protects and repairs the skin. Products are made in Japan.
■ citta by Roger Magical Makeup Remover – first in the market to offer 3 consistencies (cream, oil and emulsion) in a single product to remove the most stubborn makeup, yet leaves skin feeling soft, supple and moisturized.
▷ Dispensed in a cream consistency that swiftly dissolves makeup, resulting in an oil solution which emulsifies upon contact with water.
■ citta by Roger Fresh Foaming Cleanser – contains special emulsifier to produce refined foams to polish off impurities within the pores, and Tocopheryl Acetate protects skin’s barriers and encourages cell regeneration.
■ citta by Roger Super Hydrating Dew – designed as a booster to ensure better efficacy of forthcoming products; instantly restores skin’s PH balance to revive fatigue skin. Contains soluble collagen and Hydrolyzed Lupine Protein, a skin conditioner that enhances appearance of skin and smooth out fine lines and wrinkles.
■ citta by Roger Super Hydrating Cream – a non-greasy, hydrating cream with moisturizing capabilities; contains Squalane and Hydrogenated Lecithin with excellent skin conditioning, moisturizing, and antioxidant properties.
■ citta by Roger Super Hydrating Serum – an advanced high-power serum which slowly releases High-Hydrating Complex to endow skin with around-the-clock moisture balance; contains Sodium Hyaluronate that enhances hydrating efficacy, along with an exclusive Nutrient-Conducting System to ensure nourishing compounds be delivered to the subcutaneous – 3rd and bottom layer of the skin.
■ citta by Roger Super Hydrating Eye Treatment – light, refined eye treatment that excessively hydrates to improve firmness of skin while reducing signs of aging.
■ citta by Roger Super Hydrating Milky Lotion – light, non-oily hydrating lotion that forms a barrier against oxidation and external aggressors.
The first flagship store opened its doors on 13th April at the pulsating shopping destination – Taipei 101, the landmark skyscraper that serves as an icon of modern Taiwan. Gracing the Ribbon-Cutting Ceremony is close friend and spokesperson, Shu Qi.
▶ Flagship Store at TAIPEI 101
1F, No. 7, Sec. 5, Xinyi Road, Xinyi District, Taipei City 台北市信義區110信義路5段7號
Tel: +02 8101 8939
Its online store is also open to overseas orders(scroll down for instructions!), perhaps it would be more welcoming if the details are available in English for convenience’s sake.
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