A media launch was held yesterday to celebrate the release of Salvatore Ferragamo‘s latest fragrance at their 2-storey Paragon boutique.
The eponymous company was founded in 1928 by the renowned Italian shoe designer, which has since evolved into a luxury goods empire. Headquartered in Florence, Italy, the brand currently boasts a network of over 550 stores around the world, specializing in shoes, leather goods, and fashion wear for men and women.
The project was conceived some 18 months ago, nosed by Sophie Labbé and Juliette Karagueuzoglou. I was disappointed, when told Sophie couldn’t fit Singapore into her busy schedules; the Perfumer was in Hong Kong earlier this week, and took the attendees through the notes and layers of the feminine scent. This particular aspect was absent yesterday, a critical one for a better understanding of its underlying components.
In her place, we had the charismatic Niccolo’ Sanesi, the Regional Director(Asia Pacific) for Parfums. Being the first to arrive at the venue, I was able to sneak in some precious minutes with him – our conversation went from him not being a morning person to the subtle implementation of the color pink as seen sporadically around the room.
Ferragamo believes in conveying the dream, rather than the product itself to the consumers. With the campaign fronted by Italian Top Model Bianca Balti, Signorina(italian for “young woman”) exudes femininity without being overtly sexy.
The subtly cheeky yet fresh eau de parfum has “bright fizzy notes of Currant spiced by Pink Pepper” with central notes of Jasmine, Peony and Rose. The dry down offers a distinctive Italian elegance with its airy texture of Pannacotta with soft Musk and Patchouli.
The flacon design resonates subtle elegance and grace, topped with the iconic Vara bow in grosgrain in 2 cheery shades of pink.
I can’t find the exact dress anywhere, but the La La Luxe Pink Sunset Pleat Dress is a close match. The color has been classified by the brand as “Powder Pink.”
The necklace perfume is capped with a single Vara bow, in rose gold-plated chain. The latter is so Molto Bella!
Signorina will be available at Salvatore Ferragamo counters in all major departmental stores from mid-March 2012, and available 3 sizes and 2 variants: S$95(30ml) / S$138(50ml) / S$185(100ml; Bath and Shower Gel – S$67(200ml); Body Lotion – S$76(200ml)
At first whiff, the floriental fruity scent brings Pretty from ELIZABETH ARDEN to mind. The latter’s top notes of Citrus and Peach is slightly heavy, whereas Ferragamo’s instantly uplifts your senses, with the soft mask “floating” on your skin. Even my mother took an instant liking to it!