Giorgio Armani, first and forth most, is a fashion designer. Besides his specialty in menswear, his women’s line has garnered the same recognition, particularly his bridal gowns, that are marked with clean and tailored details. The creative Italian employs rich fabrics, and largely favors the white chiffon for its unique, real silk textile that reflects a glimmering, soft glow in different directions.
His new skin care line, Luminessence, utilizes the same chiffon concept with the Bright Regen technology that brightens the skin from within. This white light technology is able to harness the natural power of light and melds into the yellow tones of Asian skin to improve clarity for a beautiful, clear and translucent complexion.
Active ingredients in this skin brightening line:
■ ProXylan remodels the skin’s matrix that plays an active role in the development of wrinkles and other signs of aging
■ Inovation Actyl C is the latest generation of anti-pigmentation small molecule composites that promises to be 10x more efficient than any brightening actives
■ Blueberry Fruit Acids help exfoliate and refine skin texture, and stimulate collagen synthesis, and decelerates the rate of free-radical damage
■ Jasmine Extract is a photo-stable filter component that reaps the sun’s healthy benefits and protects skin against hyperpigmentation
Luminessence Bright Primer Essence-in-lotion
A prep step in the whitening ritual that combines the water-binding and radiance-enhancing properties of a softener and brightening essence.
Luminessence Bright Regenerator Concentrate
A highly-potent formula, combining anti-aging, hyperpigmentation and luminescence offers 10 times the efficacy in restraining melanin production, detoxify and regeneration. The serum is further enriched with White Bamboo extracts that soothes and minimizes wrinkles, as well as Aescin that inhibits healthier collagen and supportive skin strructures that forms an anti-flammatory action.
Luminessence Bright Perfection Makeup Veil
A light-diffusing airy powder infused with Prussian blue and white pearl particles that produces a chiffon-like glow with a satin finish. Available in 6 shades specially tailored for Asian skin, the compact comes with SPF35 PA+++. Includes an exclusive fan-shaped puff brush for a precise, flawless application.
Luminessence Bright Revelator Universal Greige BB Fluid
Making its foray into the competitve Asian market that’s already saturated with BB Creams, Armani’s comes in its signature “greige” shade -a shade coined by the brand that falls between grey and taupe- that imparts a soft opaline glow. Bundled with SPF50 PA+++, the unique formula is said to be, according to GA’s laboratory director Dr. Veronique Guillou, “the most invincible anti-wrinkle weapon.”
The Luminessence Skin Care Range will launch first in Asia from March, and subsequently be made available online and at selected departmental stores in May.
Further Reads
- BeautyStat – first impressions of the Luminessence Bright Regenerator Concentrate
- Elyse – event coverage of the Luminessence launch in Hong Kong
- Staice – event coverage of the Luminessence launch in Hong Kong
Related posts:
Tags: Brand: Giorgio Armani, Foundations, Powders, Serums, Softeners
Megan Fox does look odd. Too “white” than usual?
Hi Joyce!
Where can I find an Armani counter? I’m planning to visit Singapore come June! :-)
Hey Ellen, no Armani Beauty counter =(